

Pure Gemstone Jewellery
Gems may be precious and luxurious, but for BOOMJOO, they’re well within reach.


The Magic of Nature
The beauty of BOOMJOO lies in the ability to source and transform astonishing gemstones that radiate emotion. Our founder, James, was born into a “gem family,” with an innate fascination for nature’s gems. Today, James has a global network of contacts who help him source the rarest gemstones guaranteed to take your breath away. To James, a stone is only deemed exceptional if is carries the capacity to showcase inner beauty and strength on an external canvas. This is why BOOMJOO’s creations are always a fusion of the world’s most precious, original stones.


Believe in the Extraordinary
The beauty of BOOMJOO lies in the ability to source and transform astonishing gemstones that radiate emotion. Our founder, James, was born into a “gem family,” with an innate fascination for nature’s gems. Today, James has a global network of contacts who help him source the rarest gemstones guaranteed to take your breath away. To James, a stone is only deemed exceptional if is carries the capacity to showcase inner beauty and strength on an external canvas. This is why BOOMJOO’s creations are always a fusion of the world’s most precious, original stones.
Since BOOMJOO’s inception, coloured precious stones have been the cornerstone of our creativity. Hand-selected in line with the most rigorous criteria, each BOOMJOO gem sparks a unique blend of emotions.
Relentless Cutting Precision
Our Magic Capsule Collection is pioneered by artisans who cut original stones into round-headed cylinder shapes. Each capsule’s stones are painstakingly hand-polished from 5 carats of raw stone, leaving just 1.8 carats of transparent essence. The perfect angle you see today is the result of 100s of experiments.
The artisans responsible for our Sugar Cubes Collection meticulously hand-cut 69 facets on each gem’s top and bottom, amplifying the stone’s ability to capture light while leaving each gem to dangle with dazzling tridimensionality.
Spellbound by Setting
Using clawless inlay technology, our artisans never fail to bring out the pure beauty of each gem they lay hands on. Each unique design is carefully mapped for each and every stone, prioritizing beauty and precision – even if it means sacrificing carat weight – to guarantee unmatched brilliance free from obstruction.